Objective:
Have users be able to navigate the website to be able to apply for unemployment with ease and not be confused or lost within the process.
My Role:
As the main UX/UI designer, I was involved in all phases of the project, from mapping out the problem to delivering final designs. I worked very heavily in the implementation of the new user interface.
Tools:
- Sketch
- Figma
Design Thinking:
The development process of Become was shaped by the principles of the design thinking methodology. It helped me to keep a solution and action-focused mindset within every design phase.
Personas:
Beginning the project, I created different personas based on online research and my understanding of personal acquaintances who have been affected by the massive layoffs during the Covid-19 Pandemic.
User Journey:
- The user journey is based off a story on what would motivate the user to come and use our new redefined unemployment website.
-Many aspects of a potential route for a user has been emphasized.
Home Page
- The home page needed a re-iterated version for the user's entry point. Here we also referred to the job story framework to ensure a user-centred experience
Filling for unemployment Page
- The re-iterated page provides the user with transparency
- This page also follows the design heuristic of avoiding user error
- Having a clean and cohesive unemployment application page will ability to be able to feel a little more welcome and at ease
-The colors and font choices reflect on a more welcoming user experiance.
Insights:
The users have provided great feedback when we applied A/B testing as well as the five second test to determine the best visual hierarchy and interface accessibility
What could we have done better?:
In this case study, we come to realize by the end of process that perhaps we could have conjured up a few more personas in order to appeal to not just one certain type of user. we come to realize that there are multiple personalties that can benefit from not just our current user interface.